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My first month at WeGift

About James

My name is James and I am one half of the Customer Success team at WeGift. I’ve spent the last 3 years in the tech startup scene, working on customer retention and success with different companies around the world. Originally my plans were to be a lawyer (hence the law degree!) but realised this wasn’t the right path for me. Startups were a really appealing alternative because I want to make an impact in a small company, to be able to see my contribution, to be flexible and fast-moving. I enjoy building relationships with customers but a...

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How to Improve Cash Flow By Moving to an On-Demand API

There are two main ways of purchasing eGift cards. One method sees the manual ordering of individual rewards to be held as inventory in a virtual warehouse, just waiting to be sent. Each eGift is for one specific brand and value (e.g. £100 for a supermarket) and cannot be changed.

The other option is to procure your eGifts instantly, on-demand, through an API. Forward-thinking companies are increasingly taking advantage of this route, which does not require an inventory, as the cards are purchased only when they are needed.  

Each side has its pros ...

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Why brand relationships are vital to employee benefits & incentive providers

Gift cards have emerged as a staple for employee benefits providers the world over. On one side: rewards from hundreds of household brands, ideal for recognising employee contributions big and small, delivered with a personalised message. On the other: an intermediary in need of versatile rewards that are rapid to send, easy to deliver and simple to manage. It’s a match made in perk heaven.

WeGift’s own partners in the employee benefits and reward & recognition space have been heaping praise on eGift cards in particular. Digital rewards co...

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WeGift closes £4 million investment as it sets to revolutionise global digital rewards industry

SAP.iO Fund and Unilever Ventures joins Series A investment round as WeGift reports 500 per cent annual revenue growth

LONDON, 27th June 2019WeGift, the digital rewards platform, has secured £4 million in Series A funding, led by Fred Destin at, who also joins the Board of Directors, and other high-profile investors including SAP.iO fund and Unilever Ventures. W...

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Uncovering the real cost of digital gift cards.

The size of the employee benefit, incentive and reward market is staggering – and for good reason – happy employees = productive employees. By one estimate $90b is spent globally on non-cash incentives and this figure is set to grow.

In addition, gift cards have emerged as a favourite perk among employees and this trend has skyrocketed with the creation of digital gift cards (eGift cards). For example, earlier this year we atten...

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Four Big Points That Had Everyone Talking at Flourish Conference 2019

Team WeGift is back following a busy few days over at Flourish Conference – an event dedicated to the future of branded currency.

Much of the talk centered on transparency and the lack of control that brands have over the recipients of their rewards. There were debates over the use of ROI instead of incrementality as a method of gauging success. But one of the biggest points of the discussion was around programme management and ways of improving the fulfilment of branded currency orders.

In this blog post, we will summ...

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Is The Current Banking/Online Payment Infrastructure Fit for Purpose?

Everyone makes payments. Thanks to online banking, it is now so much easier to transfer money from one place to another. But while cash payments make sense to regular consumers, they don’t always add up for businesses.

In recent years, we’ve seen a number of service providers enter the frame and improve the ways in which cash is transacted. Stripe is among a line of groups that have developed a new standard in online payments. Their technology offers an easy way for money to be passed from consumer to business and vice versa.

Cash is effective at being able ...

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Introducing Intelligent Automation in Employee Benefits

When an employee is invited by their company to enjoy a new benefit, the value exchange between user and provider would appear straightforward.

A prompt to “save 10% on household goods“ could attract someone looking into a purchase for their home. The customer is then able to log into their company’s chosen platform, supply their details and redeem a reward, all within a few clicks of a button. 

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Should Insurers Consider eGifting as a Smarter Replacement Method of Digital Reimbursement?

Insurers bear the brunt of billions of pounds in claims every single year. These companies make lots of small payments in huge volumes over the course of a typical day. Cash is the de facto method of settling these types of claims, and for good reason, too.

Cash is flexible; it gives someone the option of spending money whenever and wherever they like. Cash is very easy to transact (now via bank transfer) and settles claims within the space of a few working days.

If a claimant receives money to put towards replacing something that is lost, stolen or faulty, cash make...

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Welcome to the world WeGift GmbH

We’re excited to announce that the WeGift family is growing!

Continuing our on-going global expansion plans, we have opened a new office in Frankfurt, Germany, and we welcome to the world WeGift GmbH.

Headed by Mike Hennig, our EU Managing Director, WeGift GmbH will support our European customers and further our services for our globally-operating customers.

Alongside this, WeGift’s brand portfolio is continuing to grow, providing local eGifts across more markets and offering easy access to a broader range of brands for all of our customers.

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