The company
Vodafone is one of the world’s leading telecommunications providers, supplying broadband and mobile network solutions to nearly 450 million customers across 26 different countries.
Since enabling the UK’s first ever mobile call in 1985, it has grown to become one of the nation’s most-recognised and loved brands, with a customer base of over 20 million.
The challenge
Vodafone uses affiliate marketing to drive sales volume in key periods. It is one of the most effective and cost-efficient ways of attracting new customers.
Vodafone had been using eGift cards for over four years, but there was a catch. Due to the fragmented and time-consuming nature of their previous solution, the affiliate team were unable to leverage the true potential of instant, open-value rewards. Every campaign would take weeks to plan, therefore limiting the role that eGifting had within their marketing function.
The case study
Vodafone had yet to harness the full power and versatility of digital rewards. It needed a quicker way of delivering eGift cards to enhance their role across affiliate marketing and the wider business.
WeGift Drive immediately brought Vodafone’s campaign-building process down from days to hours. Through a simple dashboard, backed by automated delivery, Vodafone was able to acquire thousands of new customers on a criteria that ensured ROI.