Partner Case Study

Halfords Drives Customer Loyalty Through Digital Transformation

WeGift is helping Halfords to reduce complexity and transform basic transactions into meaningful interactions.

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With WeGift93% Reduction in Fulfilment Costs
“Our team were given the power of rewarding customers instantly, in real time, with full tracking on deliveries and usage. As there is no manual dispatch or loading, they have far more time to respond to calls and serve our retail customers – a win-win on both sides.”
Kimberly Jones, Reward, Gifting, and Channel Sales Manager, Halfords

The company

As the UK’s leading cycling and motoring retailer, Halfords provides a one-stop shop for bikes, high-quality car parts and accessories, travel equipment and satellite navigation devices.

The group currently has 460 stores offering more than 115,000 different product lines, supplemented by a growing e-commerce division. Many of its locations also provide extra services like weFit, allowing for the installation of car batteries, windscreen wipers, oil and bulbs. Following over 100 years in business, Halfords has become one of the UK’s most-loved and recognisable brands.

The challenge

Surrounded by inefficiencies

Halfords’ physical reward programme brought the usual headaches. Each card had to be loaded with a predetermined amount by a member of staff. Once completed, the card was sent via post to the recipient. This manual, time- consuming process had a burn on productivity and came at a huge financial and environmental cost.