The company
As the UK’s leading cycling and motoring retailer, Halfords provides a one-stop shop for bikes, high-quality car parts and accessories, travel equipment and satellite navigation devices.
The group currently has 460 stores offering more than 115,000 different product lines, supplemented by a growing e-commerce division. Many of its locations also provide extra services like weFit, allowing for the installation of car batteries, windscreen wipers, oil and bulbs. Following over 100 years in business, Halfords has become one of the UK’s most-loved and recognisable brands.
The challenge
Surrounded by inefficiencies
Halfords’ physical reward programme brought the usual headaches. Each card had to be loaded with a predetermined amount by a member of staff. Once completed, the card was sent via post to the recipient. This manual, time- consuming process had a burn on productivity and came at a huge financial and environmental cost.