by Camille Desprez 02.10.2019
WeGift Wins Industry Service Provider of the Year at UKGCVA Awards
Earlier this month, WeGift had the pleasure of receiving the coveted prize of “Industry Service Provider of the Year” at the annual UKGCVA Hall of Fame awards.
While each new accolade puts an official stamp on our team’s great work and our technology, anything from the UKGCVA (the UK Gift Card & Voucher Association) is of particular importance.
The Hall of Fame awards are entered by some of the biggest and best names from across the industry. These awards are incredibly competitive, especially in categories like Industry Service Provider of the Year, which attract interest from the who’s who of global payment technologies.
The UKGCVA Awards also acts as a condensed opinion of industry experts in a very cut-and-dry manner. Even the shortlist generates a significant buzz around the global gift card and payments community. ...
by Adam Hobbs 24.04.2019
Four Big Points That Had Everyone Talking at Flourish Conference 2019
Team WeGift is back following a busy few days over at Flourish Conference – an event dedicated to the future of branded currency.
Much of the talk centered on transparency and the lack of control that brands have over the recipients of their rewards. There were debates over the use of ROI instead of incrementality as a method of gauging success. But one of the biggest points of the discussion was around programme management and ways of improving the fulfilment of branded currency orders.
In this blog post, we will summarise the main themes around these key trends and will follow-up with a serious to cover them separately and in detail.
1. Transparency is in big demand.
At Flourish, we heard from the brands that require better visibility of their supply chain. When they sell a reward, they need to know exactly what the sales stack is and how many companies it consists of as, ult...