When an employee is invited by their company to enjoy a new benefit, the value exchange between user and provider would appear straightforward.
A prompt to “save 10% on household goods“ could attract someone looking into a purchase for their home. The customer is then able to log into their company’s chosen platform, supply their details and redeem a reward, all within a few clicks of a button.
What many fail to see is all the pulling and pushing that happens behind the curtain. It’s a process that is weighing hard on the agencies that supply companies with rewards.
Every business wants to engage and reward their staff members. It’s why staff benefits are high on their agenda. Thankfully, the market is now pack...