Employee Benefit

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Uncovering the real cost of digital gift cards.

The size of the employee benefit, incentive and reward market is staggering – and for good reason – happy employees = productive employees. By one estimate $90b is spent globally on non-cash incentives and this figure is set to grow. In addition, gift cards have emerged as a favourite perk among employees and this trend has skyrocketed with the creation of digital gift cards (eGift cards). For example, earlier this year we attended the Flourish Conference in Chicago which focuses on branded currency. A key takeaway was how eGift adoption is being driven by younger purchasers. For example under 18’s are more open to eGift cards than any other generation by a significant margin. This generation is more accustomed to the consumption of on-demand models like Uber, Deliveroo, A...
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Introducing Intelligent Automation in Employee Benefits

When an employee is invited by their company to enjoy a new benefit, the value exchange between user and provider would appear straightforward. A prompt to “save 10% on household goods“ could attract someone looking into a purchase for their home. The customer is then able to log into their company’s chosen platform, supply their details and redeem a reward, all within a few clicks of a button.  What many fail to see is all the pulling and pushing that happens behind the curtain. It’s a process that is weighing hard on the agencies that supply companies with rewards. Every business wants to engage and reward their staff members. It’s why staff benefits are high on their agenda. Thankfully, the market is now packed wi...
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