Employee Benefit

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Why brand relationships are vital to employee benefits & incentive providers

Gift cards have emerged as a staple for employee benefits providers the world over. On one side: rewards from hundreds of household brands, ideal for recognising employee contributions big and small, delivered with a personalised message. On the other: an intermediary in need of versatile rewards that are rapid to send, easy to deliver and simple to manage. It’s a match made in perk heaven. WeGift’s own partners in the employee benefits and reward & recognition space have been heaping praise on eGift cards in particular. Digital rewards come with numerous benefits, including: Open value – Due to the flexible pricing of eGift cards, it’s possible to reward all contributions from within a workplace or another environment. Direct integrations allow the purchasing of rewards with the correct value for their precise application, rather than something that has been pre-denominated. 
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Uncovering the real cost of digital gift cards.

The size of the employee benefit, incentive and reward market is staggering – and for good reason – happy employees = productive employees. By one estimate $90b is spent globally on non-cash incentives and this figure is set to grow. In addition, gift cards have emerged as a favourite perk among employees and this trend has skyrocketed with the creation of digital gift cards (eGift cards). For example, earlier this year we attended the Flourish Conference in Chicago which focuses on branded currency. A key takeaway was how eGift adoption is being driven by younger purchasers. For example under 18’s are more open to eGift cards than any other generation by a significant margin. This generation is more accustomed to the consumption of on-demand models like Uber, Deliveroo, A...
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Introducing Intelligent Automation in Employee Benefits

When an employee is invited by their company to enjoy a new benefit, the value exchange between user and provider would appear straightforward. A prompt to “save 10% on household goods“ could attract someone looking into a purchase for their home. The customer is then able to log into their company’s chosen platform, supply their details and redeem a reward, all within a few clicks of a button.  What many fail to see is all the pulling and pushing that happens behind the curtain. It’s a process that is weighing hard on the agencies that supply companies with rewards. Every business wants to engage and reward their staff members. It’s why staff benefits are high on their agenda. Thankfully, the market is now packed wi...
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